Benchmarking: Customer Intimacy

Customer Intimacy Benchmarking Association

The Customer Intimacy Benchmarking Association is an association of companies that conducts benchmarking studies to identify the best practices surrounding "customer intimacy" that improves the overall operations of the members.

To support the use of benchmarking to facilitate process improvement and the achievement of total quality.

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This service is provided by The Benchmarking Network, Inc., an international resource for business process research and metrics. We lead studies with over 140,000 process leaders in over 65 countries. We provide benchmarking training and research to individual companies, professional and trade associations, and industry and process based groups. Since 1992, our over 300 benchmarking studies have spanned virtually all processes and industries to identify measures and collect data.