Benchmarking: Customer Intimacy

Customer Intimacy Benchmarking Association

The Customer Intimacy Benchmarking Association is an association of companies that conducts benchmarking studies to identify the best practices surrounding "customer intimacy" that improves the overall operations of the members.

To support the use of benchmarking to facilitate process improvement and the achievement of total quality.

Top 10 Avoidable
Benchmarking Mistakes

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Top 10 Benchmarking Mistakes White Paper